We uncovered a unique point of view – only at Columbia Business School can you study business, at the very heart of it, with the best from it. Our fully integrated campaign “At the Very Center of Business” appealed to all constituents: faculty, students, alumni, donors and prospects. It covered all media touch points including digital, print, outdoor, events and digital video. The work generated record leads and conversions for the Brand, Programs, and Alumni Initiatives.
Role: User Experience, Art Direction, Development