Working with OLPC (One Laptop Per Child), General Mills wanted to create a promotion to give away thousands of laptops to both contest winners and underprivileged schoolchildren in Africa. We came up with the "Win one, Give One" campaign which included a website where users could redeem codes found inside boxes of products like Betty Crocker Fruit Gushers and Fruit Roll-Ups. The site included a custom 3D superhero, recreated African village, interactive games and informative videos. The promotion was able provide an estimated 2,500 laptops to children in some of the worlds poorest areas.
Role: User Experience, Art Direction, Development